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This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

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Practice of Public Relations, The (10th Edition) Practice of Public Relations, The (10th Edition)
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Sports Marketing: A Strategic Perspective (4th Edition) Sports Marketing: A Strategic Perspective (4th Edition)
KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the spo ...
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interacti ...
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The Power of Promotional Products The Power of Promotional Products
All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for y ...
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Successful Direct Marketing Methods Successful Direct Marketing Methods
Global Marketing Management Global Marketing Management
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasi ...
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing manager ...
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability